Some of My Work
Elated Social, Inc.
Challenge: Write an Apple Store product description for a dating app where singles connect through the ultimate gamified dating experience.
Solution: Describe how Elated works in simple, clear language.
How I Helped: Collaborated with CEO to articulate goals and align on key messages. Developed and edited copy based on feedback for clarity and tone of voice.
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TBD Coffee Co
Challenge: Craft blog posts about TBD Coffee Co's fun, fresh-roasted releases based on viral TikTok phrases.
Solution:​ Research and explain the meanings and origins of viral TikTok phrases while making a connection to the coffee and capturing TBD's sense of humor.
​How I Helped: Collaborated with Co-founder to articulate goals and align on key messages. Developed and edited content based on feedback for clarity and tone of voice. Contributed to an uptick in social engagement across client roster by 11% in 6 month, and an increse in website visits by 4%.
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​Delulu is the Solulu: From Viral Catchphrase to a Decaf Dream Come True​
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In Da Coffee Clerb, We all Fam!
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Best Coffee Deal for Black Friday!
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Spec Ads
Challenge: How do you build a copywriting portfolio if you don't have any experience? And how do you get experience if you don't have a portfolio?
Solution:​ I enrolled in ​​The Book Shop - School For Ads and collaborated with creative professionals to come up with the next big idea. Here are a few.
Food Network
When you're a top competitor for Worst Cooks in America, it's time to pull out your secret ingredient. Food Network - helping you prepare for one of the tastiest moments that could score you a second date.
1-800-Flowers
Not everyone is fluent in the language of love, but never fear. When you don't have anything nice to say,1-800-Flowers is here to say it all.
Raid
Laying pests to rest since 1956.
Lamborghini
Challenge: Write body copy that not only sells but also remains creative and interesting to read.
Solution: After researching the target audience, I found they were performance-oriented and design-conscious when making purchases. That influenced the language, tone, and messaging of the copy when explaining the features and benefits of the Aventador Coupe.
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